Do they have a Business account with verified website? The more specific your plan is, the more effective it will be. What types of content are they producing that will help their social media strategy? © 2019 Andrea Vahl – P.O. Now, if you think doing a Facebook social media audit will be difficult task, think again. Do they have a robust Summary section with keywords and media? Want to try the social media audit template yourself? This is exactly why social media marketing is slowly but steadily becoming one the most powerful forms of Internet marketing. You may argue that the look and feel of your Facebook page isn’t that important. Managing your social media platforms are now easier than ever. With proper planning, you can do a social media audit in as little as 15 minutes. A recorded video tour can be helpful so they don’t have to take notes while you give pointers. With proper planning, you can do a social media audit in as little as 15 minutes. Sometimes you can do it using in-built tools like Facebook analytics and Twitter analytics. What are their competitors doing on social media? What does this have to do with a social media audit? Your social media marketing is incomplete without a complete business profile. The burning question is, how do you as a business get the most out of, What strategy is working and giving you optimum results, What isn’t working and is repeatedly failing to give good returns, What can be done to achieve better results on your chosen social media platforms. Is your content focused in the right direction and can it do better? In this article, I’ll share with you how I go about social media audits and my process. The burning question is, how do you as a business get the most out of social media marketing if you are unaware of what’s working and what’s failing? Even if you aren’t doing this for clients, take a look through the article to see where you might improve! Once again, remember, a complete profile with optimized information lets people discover you through the big G. Today, for many internet users, Facebook is where it all starts. Here is a list of actionable steps you can take to conduct an audit of your current social media activity. In order to conduct an effective social media audit, it’s crucial that you start on the right note. You’ll become a master at all of them with enough practice. My clients often ask me to undertake an audit of their social media accounts so we can benchmark their channels, set some KPIs and develop a social media strategy. Contact us to learn more about our package options today. Knowing your position with your competitors so that you can start applying tactics that they are ignoring. You also need to take a look at the comments your visual content is receiving. See if these profiles/pages have been filled out with the right details and convey your main message. Are you looking for tools to help you analyze the content on your competitors' social media profiles? LYFE Marketing, Copyright All Rights Reserved © 2020, This is exactly why social media marketing is slowly but steadily becoming one the most powerful forms of Internet marketing. Analyzing the success and failure of your social media campaign in terms of conversions and finding out what factors are actually affecting the core conversion rate. Initially, your social media audit will take some time. It provides a good starting point for improvement, and removes any immediate hurdles or blockages that may have been hindering your campaign. But if you’re not seeing many comments (even though you should be getting them), then there’s a problem. A social media audit is critical for a social media campaign that gives a positive ROI. To create a content strategy that engages and motivates your audience, you need to do a comprehensive social media audit. The idea is to focus on the basics first and then move forward to dig deeper — depending on how far you want to improve your social media marketing. For the cover photo, you can get creative with a tagline or something that can impress your audience. An optimized profile and cover picture that is of the right size, Imagery that is not only Facebook-friendly but is also professional, Verification check mark to show your business is authentic and real. However, now that you’re doing your Facebook social media audit, you should pay your profile the attention it deserves. You don’t have to make this complicated. ... You can run audits for your client websites, add results to client portals, online dashboards and show your progress in automated reports. The first time you created your Facebook page, you may not have thought of the importance of adding even the most basic details. But you’ll have a high return on your time investment, if you focus on the right elements. We do this fairly often for clients, and they often ask us exactly what it entails so they can audit their social media activity themselves from time to time. Or use tools like Skype, Google+ Hangouts or to do screensharing, recorded audits. Almost all of the time, I relied on social media audits. Look at detailed demographics’ data, including countries, occupations and interests, check the gender split of your audience and discuss with your team what they think has moved their audience the most over the past few months. And it’s delivering results too. When you begin to study Facebook Insights, you’ll not only know how effective your marketing campaign is, but also how you can improve your Facebook Page and get those details right. Social Media audit is the process where SEO companies in Sydney review and determine the total social media presence of each organization or business. Which means, you can fix them on time. Auditing a Facebook page is often the first step. These questions are designed to help you get all the information required to work with your client’s social media strategy. Step #1 List Accounts That’s a massive jump in a short period of time. How to Do a Social Media Audit for Clients. You can also see my post on how to price your social media services to get some ideas on pricing. The idea is to focus on the basics first and then move forward to dig deeper — depending on how far you want to improve your social media marketing. Social media is not a new or strange tool for marketing a business online. By completing an audit, that includes an analysis of owned marketing assets, you better understand how content is being created, what content is being effectively repurposed and what is developed specifically for social media only. Observe how competitors and influencers use imagery on their profiles and how it is helping them with their branding efforts. You simply cannot afford to shoot in the dark and hit your aims. What matters is you are not ignoring the details. Any copy/content that you add to your Facebook profile needs to be assessed. Not the DIY type of business owner? It has come a long way from being a way to socialize on the web and entertain yourself. There are a number of valid reasons to do a social media audit, some of which are: Doing a social media audit gives you a whole new clarity that you wouldn’t have found before. Yes, it does take some effort to carry it out. The number one reason, Not the DIY type of business owner? You can then decide if you want to keep all of them, or be less active in some. If you are an Instagram user, you should know how common hashtag usage is. The reason why Facebook Insights should be a part of your social media audit is the fact that it has multiple data points for you to measure. But for written work, you will need to make sure you allow enough time to do the evaluation and write up the results. In this video i (Tom Spencer) show you how i create social media marketing audits for businesses. By keeping an eye on this one metric, you can improve the quality of your content overtime. Even though filling out your business profile is a step that you cannot ignore, you’ll find the social media landscape littered with profiles that are incomplete. What your Facebook marketing strategy is achieving you and if you need to tweak it anyway. And it’s. The number one reason hashtags are so popular on Instagram is because they help people find new content and also share it with others. (not too busy, nice design, well-branded). Automated Social Media reports for Agencies and Freelancer. Is their website listed in their profile? Landing a new social media gig can put a smile on your face for months. However, using the wrong imagery can and will affect your page’s ability to attract relevant followers. Because your target audience and followers will simply see you as a brand that is not serious about its social media presence. There’s more than one way to do so. Do they have a way to measure their progress such as Google Analytics in place? Using this metric you’ll get an understanding of the number of comments/likes a post gets “per individual follower”. A social media audit creates a clear picture of your current social efforts and shows you the best way to improve results. However, as you move forward, you need to see how your content is performing. It’s also about finding the right balance between channels to make your social media strategy successful. Here’s a social media audit checklist that can help you get started: 1. In this article, I’ll share with you how I go about social media audits and my process. In order to achieve the right imagery on Facebook, just be creative and keep in mind what Facebook wants in terms of image sizing. Start by analyzing your social media pages/profiles…, 2. It’s meant as an inventory and organization tool, not a way to track your social growth or engagement. Do you have clients that need a social media audit? When you’re finished, you’ll have a single strategy document for all your social channels, with key details at your fingertips. Using a social media questionnaire for your clients will help you be a more efficient social media marketer, as you’ll start planning your strategy with all the information you need. Which in turn can help you increase your follower count. Do you want to give out that image? Compare how engaged they are for each network and try looking for indicators as to why. Maybe it’s some bullet points with screenshots on what needs to change and how to change it. By having a social media audit, you will be able to find out which of these social media platforms works for your brand, and the ones that don’t. Look at your competitors who are getting good results to see what type of content they post and how often. Also, your content is more likely to be found by people who are not following you but are interested. A social media audit is a process you go through when you hunt down all your organization’s social media channels, compiling as much information as you can about them. Understanding the execution of your campaign and see where it lacks. Have they connected their other social accounts in their bio? Uncovering opportunities that might have been missed without a social media audit. But when it comes to Instagram, it’s a whole different ball game. Portraying your brand in a positive light in front of your prospects and customers. To start off, you need to begin by focusing on the most crucial elements of your Facebook page. Not just of small businesses, but also of many known brands. This doesn’t necessarily mean that you have to spend a lot of time conducting it. Do they have goals in place for what they want out of social media? While some inexperienced social media managers may choose to charge hourly, this quickly becomes a problem. Are they using good keywords in Board titles? I also double as, Grandma Mary – Social Media Edutainer, but more about her later. Use Social Media Monitoring Tools . There are no exceptions because people have started to use Facebook for searching products and services. Remember, when your profile is complete, it shows you are professional enough to take care of the smallest details. This is different from the overall engagement your content generates. Or it could be a deeper dive where you go into the strategy of how to get more leads with social media compared to what they are doing now. From that, you can check you are operating on the best social channels for your brand, and that you are running each account effectively. There are no exceptions because people have started to use Facebook for searching products and services. However, given the fact that Instagram is becoming one of the most important marketing platforms for social media marketers that you need to add to your social media audit. If you’re getting more comments for your posts, it clearly shows that people are liking your content and you are in the process of building a loyal followership. It’ll help you discover what exactly you’re doing wrong and how you can improve it so that your audience is able to connect to your content. If you’re starting out on Instagram, you may not be worried about engagement. If you’ve done any Facebook marketing you should know that finding success with this huge social media platform is all about knowing your numbers. As you audit your social presence, make a point to double-check that your profiles “match” when it comes to creatives, promotions and campaigns. Social media sites like Facebook and Twitter will offer you the needed access to analytics data so that you can improve your social media marketing campaign. Required fields are marked *. Who your audience is and what are their preferences are when it comes to content. How Do I Conduct a Facebook Social Media Audit? Don’t make it so lofty and broad that it’s unattainable or impossible to measure. Even though measuring the metrics on Instagram is crucial, audience insights are not as straightforward as other social media networks. It guides your actions and lets you know whether you’re succeeding or failing. How is your performance and what you can do to improve it? Consider implementing on our. Running a social media audit isn’t something that needs to be done weekly, monthly, or even quarterly. Which is why analyzing the aesthetics of your Facebook page is a critical part of your social media audit.